Since 1982, ZITA Congress has maintained four basic principles as a strategy and vehicle for its development.
These 4 principles are innovation, competitiveness, transparency and respect for the human factor and the environment.
For over 32 years we have evolved the professional field in which we are active, by developing new services such as the management of scientific organizations and companies, medical tourism, as well as the effective use of digital media. Moreover, whithin our classic activities, such as organization of conferences, exhibitions, professional and scientific events, we have developed new techniques and practices, moving the borders of Greece, by establishing our certified under ISO (9001) quality services in all 5 continents.
On the issue of competitiveness, we have sought and seek constantly, the optimum point where quality and excellence meet the lowest possible cost. We have not just concentrated on the financial component, however, because competitiveness is a much broader notion. We have created new specialized departments within our company with the aim of completing vertical integration of a wide range of services covering both the classic (marketing, sponsorship, congress, graphic, IT) and innovative (management, event planning, editing, digital media communication) departments of the company.
Finally, we show utmost respect for people, culture and environment, since not only on our own initiative, but also with our financial support, we have brough people and cultures closer together, such as the organization of the Russian cultural week in Athens in 2001 and the Cultural weeks of Greek - Turkish Friendship in Athens and Ankara in 2000. We have trained dozens of students, mainly on conference tourism in cooperation with the Universities of Aegean, Piraeus and Patras. We have established important events and everyday practices regarding the environment, through the constant implementation of the ISO 14001, which the company was certified by several years ago.
Today, we believe that these people are the great capital for our company and from which we derive stregth and enthusiasm, in a difficult economic, political and social situation, to continue advocating the same principles which have been introduced since 1982: innovation, competitiveness, transparency and absolute respect for the people and the environemnt.
Zacharias Kaplanidis, Economist.
President and Managing Director
ZITA Congress and Travel S.A.